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Salesforce AP-217 Exam Syllabus Topics:

Salesforce Media Cloud Accredited Professional Sample Questions:

1. Which permission set license should a Consultant consider using when planning to allow for internal users to leverage Sales Management features such as "360° view of the Customer and Sales cycle", "Visualizations of key relationships including Agencies and Contacts," and "Digital contract lifecycle management?"

A) OmniStudio Admin
B) Communications Cloud Digital Experience user PSL
C) Subscriber Lifecycle Management PSL
D) Advertising Sales Management PSL

2. A publisher has an existing system to build media plans and integrate with Google Ad Manager (GAM) to create digital ad campaigns.
Which two questions are important to ask to determine if Media Cloud Advertising Sales Management (ASM) is a good fit to replace the existing system?
Choose 2 answers

A) Which types of ad products are included in media plans?
B) What are the dimensions for all digital ad formats for the publisher?
C) Which type of marketing automation system is in use?
D) Which ad servers does the system need to connect to for campaign booking?

3. Cloud Kicks is setting up a new instance for Media Cloud and their Sales Reps should only see opportunities that they have created. When Sales Managers run reports, they need to see the data for all the reps that report to them.
How should a Consultant set this up?

A) Set the organization wide default (OWD) for the Opportunity object to private. Set up the role hierarchy to ensure Managers can see the records owned by users below them in the role hierarchy.
B) Set the organization wide default (OWD) for the Opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.
C) Set the organization wide default (OWD) for the Opportunity object to public. Use Apex Sharing to ensure Manager's can see the records owned by users below them in the role hierarchy.
D) Set the organization wide default (OWD) for the Opportunity object to private. Use sharing rules to share records owned by Sales Reps that are below the Manager in the role hierarchy.

4. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?

A) Content Targeting
B) Day/Time Targeting
C) Geo Targeting
D) User's OS Targeting

5. What are two roles of Marketing Cloud Intelligence in Media Cloud?
Choose 2 answers

A) Campaign performance using Media Cloud and Ad Server data
B) Acts as a data lake for customer data insights
C) Campaign reporting using Media Cloud and Ad Server data
D) Acts as a customer data platform

Solutions: