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The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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| Section | Weight | Objectives |
|---|---|---|
| Marketing Cloud APIs | 20% | - Implement API authentication methods - Work with API endpoints for data operations - Create and manage API integrations - Utilize REST and SOAP APIs for integrations |
| AMPscript and Server-Side JavaScript | 23% | - Implement AMPscript in email, CloudPages, and landing pages - Write Server-Side JavaScript for custom functionality - Debug and troubleshoot AMPscript and SSJS code - Write AMPscript for email content personalization - Use AMPscript functions for data manipulation |
| Security and Data Governance | 12% | - Manage API key security and OAuth flows - Implement role-based access controls - Apply data retention policies - Configure data privacy and compliance settings |
| Contact Handling | 14% | - Handle contact identity resolution - Manage contact attributes and data - Implement contact segmentation and filtering - Use contact model concepts effectively |
| Platform Architecture | 15% | - Design solutions using Journey Builder - Configure and use Query Activities - Implement triggered send architectures - Build automations in Automation Studio - Create and manage CloudPages |
| Data Modeling | 16% | - Implement data relationships (one-to-one, one-to-many) - Define contact data structure and contact key - Utilize Data Views for data access - Design and implement data models using Data Extensions - Implement data import and export processes |
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