CMA Category-Manager : Certified Professional Category Manager (CPCM)

  • Exam Code: Category-Manager
  • Exam Name: Certified Professional Category Manager (CPCM)
  • Updated: Oct 13, 2026
  • Q & A: 72 Questions and Answers

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CMA Category-Manager Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Business & Supply Chain Knowledge15%- Supply Chain Principles
- Retailer Economics & Profitability
Topic 2: Data Competency & Analysis25%- Shopper Data & Geo-demographic Analysis
- Panel Data & Advanced Analytics
- POS Data Analytics
Topic 3: Professional Standards & Communication10%- Ethics & Legal Implications
- Fact-Based Storytelling & Presentation
Topic 4: Tactical Planning & Execution25%- Pricing Strategy & Analysis
- Efficient Assortment Development
- Space Management & Store Clustering
- Promotional Strategy & Evaluation
Topic 5: Category Assessment & Strategy25%- Category Definition, Segmentation & Role
- Category Health Measurement
- Root Cause Analysis & Insight Generation

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question #1

Which primary data sources are used to answer the 'How' and 'Who' questions in category management?

  • A. Loyalty Card Data and Household Panel Data
  • B. Focus Groups and In-Store Observations
  • C. Social Media Analytics and Web Traffic Data
  • D. Retail POS Data and Syndicated POS Market Data
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #2

How do planograms support stakeholders across the organization?

  • A. They are used by buying teams to place purchase orders.
  • B. They are used to determine shelf placement in stores.
  • C. They generate essential data that influences supply chain, shopper experience, and in-store execution.
  • D. They are used by shoppers to find products in stores.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #3

Which phase of analytics uses past data and models to estimate what's likely to happen next?

  • A. Descriptive
  • B. Generative
  • C. Predictive
  • D. Prescriptive
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #4

What is considered a long-term promotional objective for the retailer?

  • A. Retailer image/brand building
  • B. Lobby displays
  • C. Online discounts
  • D. Weekly advertisement
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #5

Which of the following methods is used to collect Shopper Data at the point of sale?

  • A. Tracking mobile devices in households
  • B. Shipping products from manufacturers
  • C. Analyzing online search queries
  • D. Scanning items at checkout typically tied to Household Loyalty Cards
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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