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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

A) CloudPages Entry Source
B) Contact Event Entry Source
C) API Event Entry Source

2. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

A) Publication List
B) Exclusion Lists
C) Suppression Lists

3. An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

A) Out new mobile app
B) Download out new mobile app here
C) Download now

4. A marketer wants to store all the attributes fora triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?

A) Include Subscriber key and Emailaddress field as primary key.
B) Select the Use for triggered send' checkbox.
C) Create from template and choose triggered Send Data Extension template.

5. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A) Cancel send using email.
B) Unshare the email.
C) Withdraw email approval.

Solutions: