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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What system tables in the Unica Campaign database capture data about offers/treatments assigned to customers and also capture when the offers/treatments were assigned and output?

A) Attribute History
B) Response History
C) Offer History
D) Contact History

2. When offers are assigned in a Mail List or Call List process, what is automatically created by Unica Campaign?

A) Treatment instance
B) Offer ID
C) Campaign code
D) Cell ID

3. In a Unica Campaign linked project, what does navigating to the Segments-Offer tab allow you to do?

A) Create a Campaign.
B) Create a segment for a flowchart.
C) Create an offer.
D) Create a flowchart.

4. In Unica Marketing Operations, what happens if a person who is assigned to the required approver role does not respond to an Approval request even though all other assigned Approvers have responded?

A) The Approval can be completed without the required Approver's response if the person sending out the approval request decides the approvalis not needed.
B) The required Approver can override the need to send an approval for a specific request.
C) The Approval is not completed until all required Approvers respond.
D) The person sending out the Approval request needs to override the need for an Approver's response.

5. In Unica Campaign, a retail company wants to create an offer that provides discounts for each department with its retail stores. The retailer wants to create a single offer that always contains the same discounts. What type of offer list does the retailer need to create?

A) static offer
B) smart offer
C) base offer
D) parameterized offer

Solutions: