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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)

A) Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
B) The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
C) Oracle must generate a public/private key pair for the client to establish the secure connection.
D) The client should send only a public key to Oracle to apply to the SFTP data gateway server.

2. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
B) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
C) In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
D) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

3. You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A) You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
B) You mustpurchase Premium tracking in order to support link tracking in Responsys.
C) In the SMS campaign message designer, you must enable link tracking for the campaign.
D) In the SMS campaign message designer, enable conversion tracking.
E) You must select a Responsys link table with the link names and URLs to be used in the SMS message.

4. You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?

A) Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
B) Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
C) Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
D) Locate the campaignin the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
E) Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.

5. Which coding practice should you use when coding responsive design emailmessages?

A) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
B) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
C) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
D) Use background images freely; they will just not display if not supported on some platforms.

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