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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?

A) User-initiated email
B) Playbooks
C) Query Activity
D) Automation Studio

2. The marketing team would like to remind customers they can receive 10% off all purchases they make during the week of their birthday as a way to increase customer engagement. Which tool would the Marketing team use to send an email notification to customers based on a subscriber specific date?

A) Playbooks
B) Data relationships
C) AMPscript
D) Data Extract Activity

3. Northern Trail Outfitters (NTO) wants to leverage Content Builder templates to streamline the email creation process. For its monthly email newsletter, NTO includes content specific to the company's loyalty and non-loyalty members.
How should NTO build the email?

A) Create a template-based email using dynamic content.
B) Create a template and lock content In the template.
C) Create multiple versions of the email for loyalty and non-loyalty members.
D) Create dynamic content with a SQL Query activity.

4. In order to import into an data extension using "add" or "update" command what must it contain?

A) Subscriber Last name
B) Subscriber Key
C) Primary Key
D) Email address

5. What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)

A) Plan for blocked images....use HTML text and web safe fonts....include alt tags
B) Design for Mobile
C) Use A/B Testing to see which email works best
D) Test and test again.
E) Put most important info in upper left quadrant...position logo, call to action.

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