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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

What is true about custom redirects? [Choose two answers]

A. Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
B. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.
C. When a visitor converts to a prospect completion actions on a custom redirect will trigger
D. Custom redirects are great for linking to files or pages you do not host.

Question 2

LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A. Develop dynamic content based on lead fields.
B. Identify attributes of the key accounts they want to target.
C. Create all contacts as campaign members in one campaign.
D. Convert all existing leads into contacts to tie to accounts.

Question 3

LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A. Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
B. Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
C. Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.
D. Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.

Question 4

Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

A. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
B. Create layout template and import HTML from the landing page URL
C. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
D. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

Question 5

Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

A. Sales User
B. Administrator
C. Sales Manager
D. Marketing

Solutions: