Salesforce MCAE-Con-201 : Salesforce Certified Marketing Cloud Account Engagement Consultant

  • Exam Code: MCAE-Con-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
  • Updated: Aug 05, 2026
  • Q & A: 261 Questions and Answers

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Email Marketing- Email Creation and Delivery
  • 1. Email templates and content creation
    • 2. Deliverability and compliance
      Topic 2: Marketing Automation- Engagement Programs
      • 1. Engagement Studio program design
        • 2. Automation rules and triggers
          Topic 3: Prospect Management- Data Model and Segmentation
          • 1. Dynamic and static lists
            • 2. Prospects, lists, and tags
              - Lead Lifecycle Management
              • 1. Lifecycle stages and assignment rules
                • 2. Scoring and grading
                  Topic 4: Reporting and Analytics- Performance Measurement
                  • 1. Campaign reporting
                    • 2. ROI and attribution reporting
                      Topic 5: Maintenance and Best Practices- System Optimization
                      • 1. Integration best practices
                        • 2. Data hygiene and governance
                          Topic 6: Account Engagement Administration- Configuration and Setup
                          • 1. User roles and permissions
                            • 2. Connector setup with Salesforce CRM
                              • 3. Business Unit setup and hierarchy

                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

                                1. LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
                                Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
                                What action should they take to successfully complete the migration?

                                A) Include prospect activity history from Account B in their prospect import if they want to retain it.
                                B) Manually rebuild any automations built in Account B in Account A.
                                C) Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
                                D) Export existing custom field mappings to import desired fields into Account A.


                                2. The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
                                Choose 2 answers

                                A) Make a repeating engagement program.
                                B) Make a suppression list for the program.
                                C) Make a segmentation rule for the program.
                                D) Make a recipient list for the program.


                                3. Administrators can reset passwords for users

                                A) True
                                B) False


                                4. Which are true about Marketing Cloud Account Engagement Recycle Bin

                                A) Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
                                B) Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
                                C) Items in the recycle bin don't count toward usage limits
                                D) Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
                                E) A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
                                F) Tags are deleted permanently and don't appear in the recycle bin
                                G) If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign


                                5. Which actions can be achieved with completion actions? [Choose three answers]

                                A) Increment prospect field value
                                B) Notify account owner
                                C) Set profile
                                D) Assign to queue


                                Solutions:

                                Question # 1
                                Answer: B
                                Question # 2
                                Answer: A,D
                                Question # 3
                                Answer: A
                                Question # 4
                                Answer: B,C,D,F,G
                                Question # 5
                                Answer: A,C,D

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