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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?

A) Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.
B) Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.
C) Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.
D) Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.

2. A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

A) writing position papers to justify the changes.
B) conducting quarterly surveys to monitor their opinions.
C) holding face-to-face meetings to create open conversation.
D) providing weekly statements to explain why the changes are necessary.

3. Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A) Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
B) Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
C) Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.
D) Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.

4. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) strategic content in all our communications.
B) accurate graphics in all our communications.
C) procedural instructions in all our communications.
D) legal choices in all our communications.

5. In a competitive business environment, the primary source the communication manager MUST take direction from in framing a strong strategic role for communications in the organization is:

A) Analysts' reports on the sector.
B) The organization's annual business plan.
C) Market research reports on the competitive landscape for the organization.
D) The mission, vision, and values of the organization.

Solutions: