[Apr-2023] Use Real 600-101 Dumps Free Sample Questions and Practice Test Engine
Pass Facebook 600-101 exam - questions - convert Tets Engine to PDF
NEW QUESTION 29
A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?
- A. Prioritize the content from the department that is the most polished and ready to post
- B. Research competitors and replicate popular creative tactics that perform well for them
- C. Review briefs from internal stakeholders outlining key messaging, details and targets
- D. Review previous post results and reuse the content that performed best
Answer: C
NEW QUESTION 30
A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)
- A. Use an analytics tool to determine which content is best to provide.
- B. Tag members in every topic discussion to encourage them to comment.
- C. Post applicable community guidelines and pin that post as an announcement.
- D. Mute members who repeatedly violate group rules.
Answer: A,C
NEW QUESTION 31
It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)
- A. Conduct a search of sustainability keywords
- B. Analyze post themes from the last three Aprils
- C. Launch a poll to understand which topics are of interest
- D. Watch the top three nature documentaries released this year
- E. Review the geographic locations of group members
Answer: A,C
NEW QUESTION 32
The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)
- A. Reply to the member's comment and tag them in the rule post
- B. Remove the member from the group
- C. Delete the member's comments and mute them for seven days
- D. Repost a group rule and mute them for seven days
Answer: A,D
NEW QUESTION 33
An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)
- A. Remove the member who created the post from the group.
- B. Delete the post and use the Give Feedback feature.
- C. Repost the group guidelines regarding self-promotion.
- D. Reply to the post and explain that this behavior is not allowed.
Answer: B,C
NEW QUESTION 34
A community manager works for a company that is debuting a new product globally at noon PST. The community manager wants to generate engagement consisting of initial product feedback from the target audience within the first hour of the launch.
Which two ways should the community manager generate valuable product feedback? (Choose 2)
- A. Post a link to a press release announcing a product launch
- B. Include a discussion question about the product that is being launched
- C. Partner with influencers to generate posts about the launch
- D. Ask follow-up questions as people leave feedback
Answer: B,D
NEW QUESTION 35
An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)
- A. Decide on the target audience and which platforms to use to reach them
- B. Define partnership criteria with key food and beverage influencers
- C. Determine launch goals and milestones to achieve
- D. Review existing channel performance and replicate strategy
Answer: A,C
NEW QUESTION 36
A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?
- A. Compile insights that include dates, demographics of members across the community and growth numbers
- B. Show a graph that includes online and offline community membership growth numbers for the past 5 years
- C. Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
- D. Compile a set of community recommendations and testimonials with individual demographic information
Answer: A
NEW QUESTION 37
A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?
- A. How much time the trainer spends on each platform
- B. How much engagement each platform gets
- C. How much the trainer enjoys using each platform
- D. How many current clients found the trainer on each platform
Answer: D
NEW QUESTION 38
A new member of a parent group asks for advice on how to handle a bullying incident. The member's question has been posted for several hours. No other members have responded.
What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?
- A. Message some relevant members to ask them to comment
- B. Recommend external resources about the topic
- C. Post a comment tagging other members who can help
- D. Repost the question as an announcement
Answer: C
NEW QUESTION 39
A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?
- A. Post content customized by the influencers into the group and boost the posts
- B. Share exclusive access to the influencers Page and content for members
- C. Host live video Q&A sessions in the group where the influencers host the session
- D. Host a Q&A on Instagram Stories where members can submit questions to influencers
Answer: C
NEW QUESTION 40
The only community manager of a Brazilian national football fan group with 2 million members needs support to ensure content is on topic. The community manager notices an increase of spam videos in other languages in the group.
Which three options should the community manager use to keep the group relevant? (Choose 3)
- A. Encourage members to report content to admins
- B. Use Group Insights to identify potential moderators
- C. Remove all members who post in a non-local language
- D. Set up post approval for all members
- E. Reject all new membership requests
Answer: A,B,D
NEW QUESTION 41
A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?
- A. Make the team's Facebook Page an admin of the group
- B. Create a joint moderation account with the name of the group
- C. Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
- D. Enter a list of potentially offending keywords into the moderation tool
Answer: A
NEW QUESTION 42
A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?
- A. Review comments on the company's press release post
- B. Create a post specifically to gather feedback from the community
- C. Activate a news alert for additional articles
- D. Create and track relevant keywords on social media channels
Answer: D
NEW QUESTION 43
An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?
- A. Remove the member from the group and delete all comments and posts from the last 30 days.
- B. Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
- C. Share the rules and guidelines as a comment on their post and monitor for future violations.
- D. Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
Answer: C
NEW QUESTION 44
The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)
- A. Invite all of their friends into the community
- B. Set the community objectives
- C. Determine the community mission
- D. Create the community and define plans once it's established
- E. Discuss shared values and how they want the community to feel
Answer: B,C,E
NEW QUESTION 45
A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)
- A. Comment on every post that members make in the group.
- B. Create a group rule that requires daily engagement to remain in the group.
- C. Enlist a scheduling tool to create daily topical posts to encourage conversation.
- D. Look at engagement insights to compare the daily number of posts.
- E. Highlight top commenters in a special weekly post.
Answer: C,D
NEW QUESTION 46
A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)
- A. Create a poll to ask members what interests them and what they want these new groups to focus on
- B. Analyze the most popular posts for the last six months and create groups based on those post topics
- C. Launch a few groups, announce them in the current one and begin to create content for those new groups
- D. Join similar groups to see what they are discussing and create groups related to those topic
Answer: A,B
NEW QUESTION 47
A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?
- A. Reach Audience growth Sentiment
- B. Reach Sentiment Website traffic
- C. Reach Website traffic Audience growth
- D. Website traffic Sentiment Audience growth
Answer: B
NEW QUESTION 48
An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)
- A. Share viral videos to spark discussion
- B. Post visuals that are aligned with the corporate identity
- C. Create a highly engaging text-based question of the day series
- D. Frequently encourage members to describe their best football tricks
Answer: C,D
NEW QUESTION 49
A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?
- A. Determine if members of the group are more likely to retain their monthly membership
- B. Post a poll in the community asking members if the company should close the group
- C. Survey members for positive community experiences to share with the CEO
- D. Document the number of members and engagement statistics for the CEO to review
Answer: A
NEW QUESTION 50
After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?
- A. Tag members in a post when they violate the community guidelines
- B. Share the community guidelines in an announcement post
- C. Comment on posts with links to the community guidelines
- D. Remove members who have previously violated the community guidelines
Answer: B
NEW QUESTION 51
A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?
- A. Views on the video
- B. Likes on the video
- C. Engagements generated from shares
- D. Engagements based on new followers
Answer: C
NEW QUESTION 52
......
Pass Your 600-101 Exam Easily - Real 600-101 Practice Dump Updated Apr 03, 2023: https://easytest.exams4collection.com/600-101-latest-braindumps.html
