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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The need to drive optimization in the selling process.
B) The empowered customer.
C) The interconnected supplier network.
D) The reduced impact of mass marketing.

2. Smarter Commerce capabilities are packaged and delivered as what?

A) Middleware components requiring additional business function software.
B) Software, hardware, and services to deliver specific business process capabilities which support each phase of the commerce cycle.
C) A single, high-value, shrink-wrapped, solution for commerce.
D) A simple monolithic application for each phase of the commerce cycle.

3. Smarter Commerce will help to transform which phases of the commerce cycle?

A) Order Capture, Order Cross-sell, Order Fulfillment, Order return
B) Assortment Management, Stocking, Space Management, Inventory Allocation
C) Buy, Market, Sell, Service
D) Marketing, Socializing, Prospecting, Closing

4. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Unica
B) Coremetrics
C) Sterling Commerce
D) WebSphere Commerce

5. Which of the following increases the complexity of trying to provide a seamless customer experience?

A) Many customers use a variety of touch points in the purchasing process.
B) All of the above.
C) Many business functions required for effective commerce are executed outside the enterprise.
D) A large and increasing number of customer segments with varying expectations.

Solutions: