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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, what is the main difference between a flowchart Segment and a Strategic Segment?

A) Strategic segments are used with interactive flowcharts.
B) Strategic segments can only be used within the flowchart where it was created.
C) Flowchart segments are used for global suppressions.
D) Flowchart segments can only be used within the flowchart where it was created.

2. How does a customer access a stored flowchart template in Unica Campaign?

A) From the Flowchart Library.
B) From the Template Library.
C) From the Attachments Library.
D) From the Administration Preferences.

3. In an integrated Unica Campaign and Unica Marketing Operations environment, how does a user associate a segment with a campaign?

A) Select the Sessions menu.
B) Click the Implementation link within the campaign.
C) Select the Associate checkbox.
D) Click the Segments icon.

4. What Unica Campaign flowchart process type does a customer use to build an output file of customers who were suppressed because they had opted out of marketing communications (and where no marketing offer is needed)?

A) Call List
B) Extract
C) Mail List
D) Snapshot

5. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?

A) Filtering
B) Segmentation
C) Mapping
D) Switching

Solutions: